PR is a tough industry to break into. It’s particularly hard when you don’t have enough experience as well. In my posts, I always talk about the importance of interning because it’s the best way to get hands on experience from the industry’s best. Especially in this industry, making sure your experience is relevant and up to date is one of the things that will help you the most; no one wants to hire someone that hasn’t worked in PR for 3 years because it’s an industry that’s constantly moving and changing, even more so when you are in fashion PR.
After some time, I felt that I needed to take another step above interning but not quite into a full position. I didn’t want to intern because frankly, I wanted to start making money. I didn’t feel that I had enough experience to jump right into an account executive position, but I needed a middle ground to both get experience and make money because paid internships are hard to come by. The step between intern and position is freelancing. Although technically you are in that position, you aren’t permanent so while you are handling many tasks that are done, you don’t have them all. What I mean by that is you may be more internal and may not have to deal with clients first-hand or any sort of client dealings which makes the job easier because sometimes clients can get a little prickly.
I started freelancing after an internship but before my first real position and the best part was that the firm that I had done my internship in was the one to offer me the temporary position. Freelancing was a humbling experience, mostly because when you intern, you sometimes think you know how the job works but in fact, there’s way more under the surface. I freelanced at that firm for about a month and worked strictly with the accessories team. I had originally wanted to wanted to work with only apparel, but I found that I loved accessories much more (in fact I work on an accessories team now!).
As I mentioned earlier, sometimes as a freelancer you are internal. In my case, I was, which meant that all my day to day tasks were corresponding with my AE only and not with any editors or clients. I helped prep for client meetings, writing weekly reports, pulling images for requests, etc. All the work that I had completed, I sent straight to her and she sent to the appropriate parties. Although I didn’t directly speak to anyone outside of the office, I was CC’d on all emails so I took it upon myself to go through every one and understand how she connected with clients, how she approached editors, etc.
It was the best experience because I got more experience than I would have if I had just kept interning. You don’t realize sometimes that when you’re interning, you aren’t going to learn everything that an AE does but will mainly be sample trafficking or working on other such projects. It was definitely also a perk to be getting paid.
I highly recommend to anyone that feels as though they’ve interned enough, to find some sort of temporary to permanent position because it’s another step in building your resume and keeping your experience relevant. There are so many great agencies that can help you find these positions as well because sometimes they aren’t listed online or anywhere that you can find them. Do your research and see what is available out there for you because there are options aside from interning.
If you have any questions about what to expect in a freelance role or how to get one, ask me here!
This is tough because this can happen if you get job offers too. Don’t think that just because you turn one down you won’t be able to work at that place in the future. You need to think of which one is going to give you the best experience because that will be what’s most important to your development and for your future. I got offered an internship but the timing wasn’t right and I turned it down. Within 6 months I reapplied and told them that my schedule has opened up and I really wanted it and they had me come in and reinterview and then they offered it again. This is a tough decision but it’s a decision that you will have to face more than once. I’m sure you will make the right decision and you’re not closing any doors! Good luck!
Start with a handwritten note. I can guarantee that that will mean more to her than any gift. Make sure you let her know how much she has helped you and how much she means to you. I would maybe get her something that she absolutely loves that she maybe won’t be able to get in Berlin. That will be a nice and thoughtful gift. May it be a certain beauty product, hair product, or whatever as long as she sees that you care!
Aw I’m so sorry!!! Don’t be discouraged though. Remember it’s happened to all of us and you’re not the only one! It happened to me several times because people want the perfect candidate. I would keep trying to find what it is that you’re looking for and I’m sure that you will!
It’s going really well! It’s a small firm but it’s an environment that I feel that I fit into more. Plus I really enjoy working with the clients they represent. I changed because I felt that I needed to be somewhere where I wouldn’t get lost in the crowd. That’s the only downside to working in a larger firm is that there are so many people working there, it takes a lot to shine. At a smaller firm, you have opportunities to not only grow with your company but watch as you help your company grow.
I’m taking it day by day but so far I’m really happy and I really like what I’m doing and the people I’m working with!
Here’s the scenario: you’ve successfully landed an interview for the job you want. The day comes and you go through the interview process with ease but now comes the time when the interviewer gives you the floor for questions, but you’re drawing a complete blank. Now what?
I’ve been here more times than I can count, mainly because the jobs I’ve held before never put me on the spot to ask questions because it had already seemed as though whatever questions I could have, they sufficiently answered. It has come to my realization that even if you are more than impressive, if you don’t have any questions for your possible employer, you instantly become less eligible for the position. This is because your possible employer wants to see your interest for the company and how much you want to work there. If you’ve got nothing to ask, you look like your interest is not there.
What the best solution for this is to always be prepared and do your research! See what type of work the company has recently put out, any charities they actively donate to, etc.
Here’s a short list of some questions you should consider asking when in an interview:
1. What is expected of this role?
2. Can you tell me a little bit more about (a certain project they did)
3. How soon are you looking to hire?
4. What qualities do you believe the person to fill this position should have?
5. What has your experience as an employee here been like?
Also FYI DO NOT ask about salary in the interview it literally is the worst mistake. I know it seems tough because you don’t want to go through the entire process to find out it pays next to nothing but it’s part of the process. If you ask that straight out of the gate, the interviewer is going to think your only interest is money and they probably won’t hire you. Ever. If the pay isn’t what you believe you deserve it even what you want, you can always say no later but you at least want to get the offer first.
(And try and have realistic expectations of what you think you should be paid. No ones going to pay you $70k for an entry level job unless of course the job you’re applying for requires you to be insanely skilled)